Friday, July 31, 2009

The market is slowing and investors are drowning in house payments. Is there an end in sight? Probably not. But, is there something you can do about it? Certainly dropping the price until you get it sold it one way to do it. I've got a better solution - SELL the house.

What amazes me is that most sellers don't sell their houses. They advertise houses, they list houses, but they don't SELL houses. In a good market you can rest on your laurels, but in a soft market you have to be willing to do something different. Stop whining about the slow market and start SELLING your houses!

There are some for selling a house faster in a slow market:

1. Make Your Listing Look Great!

Most MLS listings are boring, informative and don't sell the house. That's because most people leave it up to the real estate broker to create the listing, which is communicating with other brokers. Instead, take charge of your listing. Make sure the pictures are great, not average. Photoshop the pictures so there's excellent photos of the front, the kitchen and the most appealing features of the house. If there's a grey sky, wait until there's a blue sky. If there's a dead lawn in the photo, pick up that Photoshop paint brush and make it GREEN. When a buyer's agent is scanning the MLS with their clients, you've got two seconds to catch their attention and initiate a showing - make a good first impression!


2. Use Lots of Directional Signs

A sign in front of your house is good if you are on a main street, otherwise you have to get traffic by your house. Use dozens of directional signs from the nearest main road to your property. On weekends, tie bunches of balloons to the main sign on the road.

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